Instreamatic, the voice dialogue marketing platform
that allows media companies and advertisers to measure, manage, and monetize audio content by
utilizing new interactive voice AI technology, and SurferNETWORK, a streaming technology
leader enabling a diverse global customer base to monetize and stream live and on-demand audio
and video content, today announced a partnership that integrates Instreamatic's technology into
the SurferNETWORK platform. SurferNETWORK broadcasters and brand advertisers can now
utilize voice dialogue advertising alongside audio content. As part of this partnership,
SurferNETWORK will also leverage Instreamatic's ad exchange and programmatic network.
As pioneered by Instreamatic's technology, dialogue advertising offers audio advertisers an
unprecedented opportunity to deliver fully-measurable and highly-engaging advertising
experiences. Dialogue ads prompt audio listeners with microphone-enabled devices to interact
with ad content simply by speaking aloud. The ads present listeners with verbal calls-to-action -
for example, offering listeners more information about a product. Listeners can then respond to
these prompts in natural language, either affirmatively to accept the offer, or negatively to skip
the ad and return to audio content.
Instreamatic provides a unique and exceptional value to brand advertisers through its continuous
dialogue communications capabilities, giving brands the power to conduct ongoing
conversations that span not just multiple ads, but across channels and audio publishers as well.
Advertisers can re-approach listeners and present fresh ad content tailored to the full history of
each listener's engagements (and their responses to each ad within a campaign). This allows
advertisers to build brand relationships, while optimizing each touchpoint with potential
SurferNETWORK is a streaming industry pioneer with 21 years of experience providing a
diverse set of broadcasters across the world with technical innovations designed to support better
streaming functionality and stronger monetization of their content. By integrating Instreamatic's
technology into the SurferNETWORK platform, audio broadcasters and brand advertisers will
now be able to seamlessly deploy dialogue advertising campaigns - as well as Instreamatic's ad
exchange and programmatic network - to increase the effectiveness of their ad content with
Dialogue advertising provides advertisers with
empirical ad metrics collected by tracking the results of all listener interactions, delivering greater
insight into the real impact of ad campaigns than has ever been available with traditional passive audio
advertising. Instreamatic also features advanced
voice AI and deep learning mechanisms that analyze listener responses to ad content,
iteratively improve the platform's understanding of the intent behind user responses. By utilizing
Instreamatic-provided metrics and AI analysis, brand advertisers can perform highly-effective
data-driven campaign optimization.
Voice-enabled audio ad
campaigns in coordination with major brands have demonstrated
dialogue advertising's ability to create more meaningful and memorable brand engagement
experiences than those offered by passive audio ads. Instreamatic is also well-versed in the
requirements of supporting ads at scale across large streaming services: earlier this year
Instreamatic announced an agreement to test dialogue advertising on Pandora, the largest
streaming service in the United States.
"At SurferNETWORK we've always been eager to adopt and introduce innovative technologies,
of which dialogue advertising is quite an inviting example," said Bill Grywalski, President,
SurferNETWORK. "In Instreamatic, we've found a likeminded partner with a matching drive to
deliver effective new solutions that empower our users to realize their goals."
"With 21 years in the streaming industry and
22 technology patents to its name,
SurferNETWORK's position as an innovator are beyond question," said Stas Tushinskiy, CEO,
Instreamatic. "It's an honor to partner with SurferNETWORK, and to put the full capabilities of
our dialogue advertising technology to work for advertisers and broadcasters on the platform."
"Dialogue advertising is quickly demonstrating its value as a compelling and effective new
medium for listeners and brand advertisers alike," said Vickii Bacchetta, General Manager,
SurferNETWORK. "We're excited to enable broadcasters on SurferNETWORK to have a new
way to monetize their content using this new technology."
Instreamatic is a voice dialogue marketing platform utilizing voice AI technology. The company
provides an end-to-end solution for managing, measuring and monetizing voice-enabled
advertising including a programmatic Ad Exchange for assisting clients with advertising sales.
Founded in 2014 with services focused on digital audio and ad sales, the company shifted its
focus to establishing the first voice-enabled end-to-end solution for digital audio publishers and
marketers. The company is headquartered in San Francisco.
SurferNETWORK provides comprehensive streaming solutions for a diverse customer base
across the globe, powering the digital audio and video efforts in a variety of industries. Radio,
colleges & universities, sports teams, the faith-based community, independent artists and labels,
and hobbyists alike all utilize the SurferNETWORK platform to monetize and stream live and
on-demand audio and video content.