Optimizes Ad Revenue for Mid and Small Market Stations SurferNETWORK's Digital Advertising program is based on three main revenue generating opportunities. From display advertising to in-stream advertising, your station will have the tools to make the most of your stream efforts. Digital advertising allows you to add a visual component for your advertiser's campaign and increase effectiveness and recall, giving you the opportunity to easily measure the effectiveness of digital advertising. Radio generates an average 29% lift in search activity, but why not present the brand visually to your listener, wherever they are? We can help! Gateway / Pre-Roll In-Stream Display Ads The Ad Manager feature of the Customer Control Panel provides management, scheduling, and reporting capabilities for audio or video gateway / pre-roll ads. Many of our stations are very successful in selling high-impact video gateways. It is a great way to showcase a brand and ad value to an advertising campaign. Don't have an advertiser? You can also use it to promote a contest, or other station content, so advertisers see it as valuable real estate. SurferNETWORK allows you to manage, sell, and schedule your own In-Stream replacement ads. Add more value with a clickable accompanying banner or replace a terrestrial ad with a video! With the visual component, listeners will have a much greater chance of remembering an ad and acting on it. Through our Customer Control Panel setup schedules, view impression reports, and keep track of which ads are currently running. Display Ads (what we call 'Station Value Added') is banner space on your player and apps. These ads are the most prominently displayed on your stream players as they are always visible to the listener. These campaigns can be scheduled to automatically begin and end based on dates and times you entered. Setup your local pizza shop's logo to show up right before lunch with a click through to a coupon - your ads on your schedule. Studies have shown a 30% improvement in ad recall when a visual component is displayed on the dash, and SurferNETWORK helps you to bring that effectiveness to your stream. Digital Sales Training Our exclusive Digital Advertising Sales Training Program familiarizes you with the inventory options and presents helpful tips on selling that inventory. From promoting the value of the visual components available in your digital offerings, to setting up and scheduling the ads, to helpful tips on selling those ads, we put the tools in your hands to maximize your Digital Sales efforts. We are very pleased with their services, but especially happy with the Digital Sales Training program... The presentation helped our sales force understand how the stream works, and more specifically, what is available to sell in the stream signal. Tracy Songer (Ottumwa Radio) Reporting and Affidavits Run reports to provide details like impressions, clicks, or ad plays where applicable. Drill down to specific campaigns or advertisers for additional insight and reporting to clients.