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Premium Ad Replacement and Ad Network Selector™

Optimizes Ad Revenue for Mid and Small Market Stations



The Perfect Solution for Mid and Small Market Stations
Q. Why do we need this?
A.
Mid and small market stations can get very disappointing results due to the ad targeting capability of major ad delivery networks.
Q. But isn’t ad targeting a good feature?
A.
Perhaps if your station is in New York City, Chicago, or L.A. But smaller markets tend to be ignored by advertisers when given the ability to target ads. Stations in these markets don’t get their inventory filled, or receive poor-paying, bottom end ads.
Q. Will it work with TargetSpot and AndoMedia?
A.
Yes, our Ad Network Selector™ will work with all ad delivery networks. You don’t have to be limited to just one.
Q. What if we have sold our own Internet ads?
A.
You can manage the delivery of your own in-stream and gateway ads, with complete scheduling and reporting.

SurferNETWORK’s Premium Ad Replacement and Ad Network Selector™ allow your station to participate with one or more of the major ad delivery networks, deliver your own ads, and receive revenue from ads that SurferNETWORK has sold. You don’t need to be restricted to a single ad delivery network. Our unique system gives SurferNETWORK and you the ability to optimize ad revenue from all available sources. You get the best of everything.

In-Stream: SurferNETWORK allows you to manage, sell, and schedule your own In-Stream replacement ads. The ads can have a clickable accompanying banner or you can even replace a terrestrial ad with a video ad on your player! Through our Customer Control Panel you can setup schedules, view impression reports, and keep track of which ads are currently running.

Gateways: The Ad Manager feature of the Customer Control Panel also lets you work with gateway or pre-roll ads. You can have as many as you would like and can schedule them just like any in-stream ad. Many of our stations are very successful in selling high-impact video gateways.

Station Value Added (SVA): Now you can schedule banner advertising on the player too! Have new banner graphic campaigns automatically start and stop displaying based on dates you entered. Or setup your local pizza place's logo to show up right before lunch with a click through to a coupon - your ads on your schedule.

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